Organization schema generator

Tell Google which logo, name, profiles and contact details belong to your company, usually from the home page or an About page.

Google lists no required properties; name, url, logo and sameAs are the most useful for knowledge panels and logos.

Required

none

Recommended

12/23

All Google-required properties present. That makes the page eligible, not guaranteed. Google's docs

Wrap in <script>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Outfitters",
  "alternateName": "ExO",
  "legalName": "Example Outfitters LLC",
  "url": "https://example.com",
  "logo": "https://example.com/logo-512.png",
  "description": "Outdoor footwear and gear made in small batches in Portland, Oregon.",
  "sameAs": [
    "https://www.linkedin.com/company/example-outfitters",
    "https://www.instagram.com/exampleoutfitters"
  ],
  "email": "help@example.com",
  "telephone": "+1-503-555-0110",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "+1-503-555-0110",
    "email": "help@example.com"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1200 NW Marshall St",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97209",
    "addressCountry": "US"
  },
  "foundingDate": "2014-03-01"
}
</script>

When to use Organization markup

Your home page or About page, once per site.
Online stores can also add return policies and shipping services here, instead of on every product.
Use LocalBusiness instead for a physical location customers visit.

Getting it right

Google lists no required properties; it uses whatever you provide. Name, url, logo and sameAs do most of the work.
The logo must be at least 112×112 px and crawlable. Google recommends it looks good on a white background.
sameAs should link to official profiles only: LinkedIn, Wikipedia, Crunchbase, social accounts.
Identifiers such as vatID, leiCode and duns help Google tell apart companies with similar names.

Source: Google Search Central, Organization structured data documentation, and schema.org/Organization.

Google's property list

Property	Google says
No required properties for this type.
`name`	recommended
`url`	recommended
`logo`	recommended
`sameAs`	recommended
`description`	recommended
`address`	recommended
`alternateName`	recommended
`legalName`	recommended
`contactPoint`	recommended
`email`	recommended
`telephone`	recommended
`foundingDate`	recommended
`vatID`	recommended
`taxID`	recommended
`duns`	recommended
`leiCode`	recommended
`iso6523Code`	recommended
`naics`	recommended
`globalLocationNumber`	recommended
`numberOfEmployees`	recommended
`hasMerchantReturnPolicy`	recommended
`hasMemberProgram`	recommended
`hasShippingService`	recommended

Example output

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Outfitters",
  "alternateName": "ExO",
  "legalName": "Example Outfitters LLC",
  "url": "https://example.com",
  "logo": "https://example.com/logo-512.png",
  "description": "Outdoor footwear and gear made in small batches in Portland, Oregon.",
  "sameAs": [
    "https://www.linkedin.com/company/example-outfitters",
    "https://www.instagram.com/exampleoutfitters"
  ],
  "email": "help@example.com",
  "telephone": "+1-503-555-0110",
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "telephone": "+1-503-555-0110",
    "email": "help@example.com"
  },
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1200 NW Marshall St",
    "addressLocality": "Portland",
    "addressRegion": "OR",
    "postalCode": "97209",
    "addressCountry": "US"
  },
  "foundingDate": "2014-03-01"
}

Organization schema questions

Where should Organization markup go?

Google recommends the home page or a single page describing the organization, such as About. You don't need it on every page.

Will this create a knowledge panel?

It can inform the logo and details in a knowledge panel, but Google decides whether to show one based on many sources.

Organization or LocalBusiness?

LocalBusiness is a subtype of Organization for places with a physical presence. Online-only brands should use Organization (or OnlineStore).

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